- Sending emails with the purpose:
* Enhancing the merchant's relationship with customers, current or past
* To encourage customer loyalty, repeat business,
* Acquiring new customers
* convincing existing customers to buy something right away
- Adding advertisements in e-mails that are sent to customers by companies other than your own.
Email Marketing, in simple English, is a type of Direct Marketing that uses email to send messages, information and offers to a set of potential or existing customers. You can use it to send both commercial and non-profit messages that distribute information to a broad range of people.
We hope you found the information useful primary school email list.
Is Email Marketing actually effective?
To support email marketing's effectiveness, we offer these statistics:
* DMA Research found that email's ROI was $45.06 per dollar in 2008.
* Email generated an average revenue of $0.14 per message. Epsilon Q3 2008 Email Trends & Benchmark (Jan 2009).
* 44% of respondents to a survey by Epsilon said email from financial service companies makes them more loyal to the company and their products. (Oct 2008).
* 55% of respondents stated that email ROI is expected to be greater than other channels. - Datran Media, "Marketing & Media Survey" (2008)
* Email delivers sales at an average cost of $7 per order, compared with banner ads that cost $71.89, $26.75 for paid searches, and $17.47 for associate programs. Shop.org, State of Retailing Online 2007, report (Sept. 2007).
* 67% prefer email over other online channels, and 65 percent think this will continue in the next five years. Habeas (2008)
* 80% of marketers report that email is the strongest performing media buy ahead of search and display. - Datran Media, "Marketing & Media Survey" (2008)
Why does it work?
* It hits the bull's eyes
* It aids in visitor behavior analysis
* It is a sales driven product
It builds relationships
Email marketing is effective for all businesses, regardless of size. There are many powerful and effective email automation tools available to email marketing. Advanced tools allow you to customize email messages down to the individual recipient level. Email campaigns produce immediate results, e.g. Email campaigns can have immediate results, such as sales, downloads or inquiry forms, depending on the goal.
Email Marketing remains the most preferred Marketing Tool because:
1) Targeted: You can customize your email pitch to the segment that you are targeting. If you are selling to Computer Training Schools, for example, you can create an email listing of Computer schools in your target area. Send an email to address computer school problems that your company can solve or help with. Email marketing allows you to communicate with different segments of your customer base by personalizing your pitch.
Selling to old customers is easy. You need to begin building your customer list. If you have the right guidance, this customer list can become an invaluable resource. You can compile a list of people with whom you have had contact in the past. These people know you better than anyone who hasn't heard of you. Industry-focused research is another thing that can help with list building. This research is a key ingredient to email marketing success. Do some research about your target audience.
2) Cost-Effective: Email marketing is a cost-effective way to save money. It can also bring you traffic and converts, which is a huge advantage over other channels. Start collecting email addresses from your website before you buy prospect lists or databases. Attract visitors to your website for information and eNewsletters. Word of mouth is the best way to spread information faster than any other method. Make every visitor feel like a king and they will refer others.
3) Instant Results: Email marketing often produces immediate results. Once the email has been sent, you can begin collecting data to determine the open rate and click through rates. You will also start to get visits to your blog or website. Your website should have some sticky, related content that can keep visitors on your site and help them reach their goals.
4) Measurable - An email campaign is considered a failure if it can't be measured. The most important aspect of any marketing campaign is measuring it. Email campaigns can be integrated into web analytics, and data can also be captured alongside your regular web analytics reports. E.g. The integration of Google Analytics and Vertical Response allows us to locate vertical response / Email as a traffic source report in Google Analytics. These integrations can help you to identify valuable statistics like the number of website visitors that visited your site via Vertical Response, the pages they visited, the time spent on the site, and so forth.
5) ROI It is very difficult to improve your ROI if it isn't measured. Email marketing is quantifiable, and the ROI will give you direction on which areas need more attention and resources. Conversion is the most important aspect of ROI. Conversion starts with content. Creating interest. But, there are specific drivers that push them to convert. AfterTheNet has mastered the process of conversion and is helping clients around the world with our refined approach. You can calculate the real value/ROI of your Vertical Response email campaigns by using the above-mentioned 'Integration Google Analytics with Vertical Response'.
