Email marketing has many advantages over other forms of advertising. Google's proposal to customize an online advertisement based on the person viewing it has generated a lot of excitement. You can alter colours, images, and products depending on a variety of factors. These factors include location, time of day and preferences.
Google states that advertisers want to run relevant campaigns that are easily measurable. Email list holders might snort. All of it seems quite simple school email lists.
It's all very clever stuff, but it is not all that ground-breaking for email marketers. It's also quite intrusive in a way that is very surprising for those of us who work under the pressure of opt-out boxes. The biggest shock is, however, the cost.
Facial recognition technology is not cheap. It is likely that there are a lot of advertisers out there, enough to cover the development and research costs. This is despite the high headline accuracy rate. Email marketing is a completely different game.
If you are wondering if investing in email marketing software is worth it, then these systems may be a better choice. They are more expensive and comparatively less effective. The amount of information you can get from subscribers to your email list increases as they become more established. You can learn about your customers' likes and dislikes and use this information to help you target products. You can also click through marketing emails to get precise information.
There are also other factors to consider. Email marketing is permission-based. Subscribers must opt in to receive email marketing and they can also opt out at any time. They can also request details about their account with minimal delay and at a lower cost.
This means that email marketing won't be seen as the new and dangerous kid on the block, but will instead be trusted and established. This will be a huge boost in the number of email subscribers. What would you rather trust: advertising that tracks your movements or something more rational and controlled?
There are many positive aspects to the regulations governing email marketing. First, the law does not allow for cowboys to be punished. They are a guideline that helps you know how far you can go. They are useful because they can reassure the public. You can subscribe to an email list, and you will know the limits of the company. The unsubscribe button is just a click away.
