Understanding your email marketing campaign better is the first step towards making it more effective. This will result in more positive reception, increased sales and ultimately more revenue.
There are many metrics in email marketing. It is important to be able to identify the most important metrics, and how you can use them to improve your campaign performance.
Delivery rate
The delivery rate is based on the number of emails that were sent and not the bounced back ones. Makes perfect sense doesn't it? It does not indicate if the email was deleted by a spam filter or diverted to a junk or spam folder. Email clients such as Gmail can recognize and label familiar communications spam without alerting the sender or recipient.
What can you take away from this?
* You'll never find out about a percentage of the email that is delivered.
* There will never be an unsubscription by the recipient as they may not know they have received anything high school email list.
Bounce rate
Although it is often divided into soft bounces and hard bounces, bounce rate is exactly the opposite of delivery rate. Bounces of the harder variety are sent to an address that isn't there. It's like sending a letter at a completely imaginary address. The email will be returned to sender if the recipient or domain isn't found. Soft bounces may occur when the recipient's email inbox is full. Except for free services such as Hotmail or Yahoo, this is not very common.
* Disable hard bounce addresses as soon possible to reduce budget waste, but don’t delete them.
To make your campaigns more efficient, you should aim to lower your email marketing bounce rate.
Unsubscribe rate
Many people opt out of email marketing lists because they don't like the way you obtained their email address. There are three main ways to get email addresses.
Purchase a list- Send your email communications to a cold list with people who have not heard of you. Be prepared for a high unsubscribe rate.
Collecting a list of your past customers Unsubscribes from customers in your database could mean that you're sending too many emails, and not enough of a value to your recipients. If you don't have any news that is worth telling your customers, or a meaningful offer that doesn’t offend them, it's a good idea to reconsider sending that email creative.
Opt in emails - Unsubscribe from these guys can be far more telling. If they sign up for the service, then you might be bombarding them with too many emails or have provided some unsatisfactory service.
* To give people an opportunity to let you know why they want to unsubscribe from your marketing list, use a form on the unsubscribe landing page. Prepare for some sharp remarks.
* To counter unsubscribes, find ways to increase your email base (or recipient list). This will allow you to engage a wider audience.
* Low unsubscribes should not be considered a sign of low recipient interest. Instead, use active metrics such as opens, clicks, and conversions.
Open-Rate
Open Rate can be misleading. Use it with caution. It does not show how interested potential customers in your product are, and it is certainly not a sign they are willing to click through to your website.
Most email clients (Hotmail, Gmail, Thunderbird, Outlook etc.) A snippet line is displayed in most email clients (Hotmail, Gmail, Thunderbird, Outlook etc.). This allows you to view the entire content of your email. It will often contain a tracking code or pixel image that allows you to receive reports back. This simply means that the recipient's email client displayed the code. This is the best way to determine how many people actually read the email.
* Open rate tracking can be activated even if the user has not read the email.
* Find customers who don't open your emails. Send them an entirely new type of offer. This is a great way for you to test your ideas with a customer that doesn't negatively impact your sales figures. You never know, you might even discover a new way to reach a customer for your company.
* If your email marketing is paid per email, the above tip may not work. You can delete non-responders from your list and reduce your budget.
Click Through Rate
We're now cooking! This metric gives us a solid indication of how interested your target audience is in your product, price, or story (if you have an informational website). Click-through rates can vary widely between industry sectors. They range from 57% for the restraurant to 5.7% for the automotive. This is often a sign that the market is saturated and how loyal your customers are.
You want to achieve the highest click-through rates possible. Include a clear, compelling call to action in every email communication. Don't trust the recipient with the decision. It all depends on your market and audience. Here are some examples of my experiences:
* Ends midnight: 1 for 1 on Voucher Code
Get 25% off on your regular orders - Order now before stock runs out!
* Share this offer with your friends to earn $5 for each person who signs up for our program.
* To discuss your policy, call us at 0800 123 444 for a no-obligation chat
Notice, Grasshopper how retail calls to action often rely on two elements in order to get email clicks through: a compelling offer and a deadline. Personalization can be used to connect with customers on an individual level. These tactics will ensure that your landing pages convert traffic. Also, deliver on your promises. Otherwise your subscribers may feel conned.
Conversion rate
Conversion doesn't have to be about securing an online sale. Conversion can refer to any milestone that you identify as a customer engagement goal. These include email signups and brochure downloads. Calls in to the business. Installed firefox addons are all conversions to different industries. Email marketing is a proven method of increasing sales and revenue for ecommerce businesses.
The conversion rate is dependent on how many factors are combined on your landing page in order to get the customer to make a purchase.
Timing
An email campaign that goes out at 8AM on Monday mornings is not a good time. Schools won't respond to emails outside of school term hours.
Pricing
This is the key to making customers forgive your mistakes. Email marketing is not the place for you to brag about your average pricing policy.
Relevance
Dear Mrs. Ogden is unlikely to be interested in a holiday to Ibiza for 18-30 year olds. For an instant win, match your message with your database.
Urgency
You must adhere to a deadline that you have set for a voucher code or offer. People will be able to see it again the next time.
Trustworthyness
Your potential customer has only seconds to convince you that you are credible and legitimate. Red Comic Sans and premium phone numbers are no-no's.
Call-to-Action
Your customer should know what you expect them to do next. People don't like thinking on the internet, so tell them what to do next.
