An email list is essential for any online business. It is a collection of email addresses from customers and prospects who have completed a form to receive your emails. This database contains email addresses that can be used to send messages to specific people or to all of your customers and prospects.

Why is it so important to build an email list?

1. You get permission

You are basically asking permission to continue to market to your subscribers by inviting them to sign up for your email list. They are essentially expressing their interest in you and your products by subscribing to your email list.

2. You own your email list

Facebook owns your Facebook Page. Your Twitter profile is not yours. It's the same for all other social media accounts with followers. You own the email list you build when people are interested in your products and services. This is an asset that you can use for your online business .

3. Traffic is yours to control

The best way to encourage people to return to your site is to build an email list. Once you have successfully attracted people to sign up for your email list, you can simply send an email to your subscribers with a link to your most recent post or information product.

4. It's the Professional Way to Contact Customers

Most consumers know that businesses need their email address in order to make purchases. Most people accept email as a way to contact and communicate with customers.

5. Email marketing increases conversion rates

Email marketing is without doubt one of the most effective marketing methods. You can increase conversions by using email to inform prospects about your company and offer secondary email list.

6. Email can help you add value

You can connect to people by using email to communicate with them. If you're prepared, this gives you the chance to bring extreme value to customers' lives by providing information that solves their problems.

7. Email keeps you super close to your customerS

Smartphones allow you to communicate with customers at any hour of the day or night. With a simple click, you can reach them anywhere at any time. Think about how often your email is checked.