How do you build an email database?
This question is asked by both experienced and newbie email marketers. You need a list of real prospects if you want your email marketing to succeed (or, in other words, to make a lot money).
Failure to create an email list of this nature will result in the failure of any email marketing strategy.
There are many ways to build an email database. There are paid advertising methods, but there are also free methods that allow you to create an email list.
It's also one of the free list building techniques that you'll be learning today.
This article will show you how to use WordPress to increase your subscriber base.
This is what you should do:
After you have completed your document, the next step is to do the following:
You can re-write the email adding more meat to it. This "meatier version" will not be sent to your email list. Instead, you will upload it to your WordPress site.
You should not send an email to your subscribers that is longer than one minute.
They are looking for entertainment, value and a way to move on with their lives.
People who visit your blog will expect slightly more content. They'll stop reading if you don't offer it.
People who are already on your email lists will be more familiar with you and your writings than someone who just discovered your blog. You'll be able to explain less in your emails.
Okay, let's assume you've completed this step.
What now?
Now you need to keyword optimize your content. This will increase the chances of your blog post appearing prominently on search engines.
Let's assume you now have traffic to your website. After reading your blog, you need to convince people to sign up for your email list.
You can do it in two different ways:
1) Place an opt-in button underneath your blog post.
After someone has read your post, they will see the opt-in box. They may then be persuaded by your email address to sign up.
2) Keep the same call to action as in your email but instead of sending them to a sales letter, like you would with an email list, send them to a page that is optimized for getting their email address.
This is what I mean. You should use this page to "sell" the benefits associated with signing up for your email list.
You should also offer an "ethical deal" to get people's email addresses. You give away an ethical bribe in exchange for people signing up for your mailing list.
You might offer a report for free that addresses a problem in your market. This is only one example, though. You must be familiar with your market to find out what appeals to them in order to come up the best ethical bribe.
This is how your WordPress blog can be used to collect a lot of email addresses.
This is only one way to build an email database.
It's powerful and free.
